Privacy Policy

1. Introduction

MacawOps ("we," "us," or "our") operates the website macawops.com and provides automation consulting services for businesses in Latin America. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

2. Information We Collect

Personal Information You Provide

When you fill out a contact form, book a diagnostic call, or communicate with us via WhatsApp, we may collect:

• Full name
• Email address
• Phone number
• Company name and role
• Details about your business operations that you choose to share

Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address and approximate location
• Browser type and operating system
• Pages visited, time spent, and referring URL
• Device identifiers

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule diagnostic calls
• Provide, maintain, and improve our services
• Send you relevant communications about our services (only with your consent)
• Analyze website usage to improve the user experience
• Measure the effectiveness of our advertising campaigns
• Comply with legal obligations

4. Third-Party Services

We use the following third-party services that may collect information about you:

• Google Analytics / Google Ads — for website analytics and advertising measurement
• Meta Pixel (Facebook) — for advertising measurement and retargeting
• Calendly — for scheduling diagnostic calls
• WhatsApp (Meta) — for direct communication

Each of these services has its own privacy policy governing the use of your data.

5. Cookies and Tracking Technologies

Our website uses cookies and tracking pixels to understand how visitors interact with our site and to measure advertising effectiveness. You can control cookies through your browser settings. Disabling cookies may affect certain functionality of the website.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your data only in the following circumstances:

• With third-party service providers who assist us in operating our business (as listed above)
• To comply with legal obligations or respond to lawful requests
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets (you would be notified)

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Contact form submissions and communication records are retained for up to 24 months after your last interaction with us.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict the processing of your data
• Withdraw consent at any time

If you are in Mexico, your rights are protected under the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP). You may exercise your ARCO rights (Access, Rectification, Cancellation, Opposition) by contacting us.

9. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: